Best Practices for Facebook Ads that Click to Message

If you're new to creating ads on Facebook and Instagram, don't worry. Ads that click to message are an easy and effective way to engage with potential customers, even if you don't have much experience with online advertising. By creating opportunities for customers to start conversations with your brand, ads that click to message can improve your chances of success and help you grow your business. Here are some best practices for these types of ads so you can make the most of this powerful tool.

• Start with a greeting: Welcome potential customers into the conversation on Messenger or Instagram with a greeting message that sets the tone for their customer experience. A friendly welcome message encourages customers to engage by showing you’re ready and available to help answer their questions. With Page365, you can even automate your conversations to enable instant replies to incoming messages. This will help you stay on top of customer inquiries and create a better customer experience.

• Link your accounts: Improve your online presence by connecting your Facebook and Instagram accounts. Not only will this make it easier for customers to discover and interact with your brand — you’ll also get access to features and insights to help you improve your ads that click to message campaigns. From Ads Manager, you can choose to run your ads across multiple channels, activate advanced targeting and more.

• Optimize your campaign setup: Set up your ads that click-to-message campaigns with the Engagement objective of encouraging customers to start a conversation with your business. This setup helps our ads delivery system put your ads in front of people most likely to engage through conversations. You can even set your ads to show up across multiple platforms to maximize your reach. And when a customer interacts with ads that click to message, we’ll identify their preferred messaging app and send them to that platform.

• Manage conversations with simplified tools: Scale up your ads that click to message campaigns with Page365’s messaging tools for Facebook and Instagram. With our all-in-one order management and chat integration system, you can unify customer conversations from Messenger and Instagram in one place, so there’s no need to switch between apps or worry about missing messages. And with our chatbot, you can automatically respond to messages so customers aren’t waiting for answers. In Ads Manager, you can also set up Recurring Notifications to re-engage past customers and create an ongoing dialogue.

• Test, experiment, iterate: Once you’ve got the hang of ads that click to message, optimize your campaigns based on the insights and results that matter most to your business. Test different ad creatives, messages and calls-to-action to see how variations to your ads impact business outcomes. We recommend using a combination of video and images, clear and concise messaging, and direct CTAs that invite customers to “Send message” or “Chat now.” You should always be tracking your ads that click to message campaign performance in Ads Manager and iterate as needed to inspire more conversations, close more sales and build brand presence.

Ready to find out how ads that click to message and Page365 can improve your Facebook and Instagram ad campaigns? Get started today.